![]() ![]() as recently as 2019, according to the legal filings. The US firm considered acquiring Japanese game publisher Square Enix Holdings Co. It’s unclear if Microsoft - which is trying to secure approval for a $69 billion takeover of Activision Blizzard Inc. Toyo Securities analyst Hideki Yasuda expects the games industry to consolidate as developers pool resources to offset soaring costs. Some analysts argue Sega could consider finding a new parent because Sammy’s main business of pachinko pinball-machines offers limited growth. Read more: Microsoft Eyed Buying Square Enix, Sega and Bungie, Docs Show ![]() He declined to say whether Microsoft had made a formal approach. ![]() “No, not now,” Utsumi said when asked if the company was open to acquisition talks. Legal filings in the Federal Trade Commission’s suit against Microsoft revealed that the US company considered buying Sega to beef up its Xbox Game Pass subscription service. Sega Sammy’s shares rose to their highest since 2007 this week. Sega, whose 60-year-old name is synonymous with the beginnings of the videogame industry, maintains a close relationship with Xbox-maker Microsoft but will remain within Sega Sammy Holdings Inc., co-Chief Operating Officer Shuji Utsumi told Bloomberg News. dismissed speculation it may be the target of acquirers including Microsoft Corp., as the studio behind Sonic The Hedgehog stressed it intends to remain part of a bigger Japanese entertainment conglomerate. ![]()
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